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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

Marketing 130
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Engaging with buyers on LinkedIn requires more personal relevance to combat unresponsiveness

PandaDoc

LinkedIn’s State of Sales Report 2020 shows that 44 percent of companies are seeing a significant decrease in responsiveness to social and other outreach because of COVID-19. In a social-distancing environment where there is no face-to-face interaction and no live events, investor and C-level buyer relationships can get started on LinkedIn.

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot Sales

The CEO searches for investors, loans, grants, and other forms of funding to help their business grow. Global venture funding hit $437 billion in Q3 of 2021, up from $284 billion in 2020. In those cases, investors exchange capital for equity — or partial ownership — of the company. So, how do you get a piece of the funding pie?

Investors 111
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How Unicorn Companies Maintain Their Growth Momentum

Force Management

By 2020, there were over 600. Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. In 2013, a venture capitalist coined the term “Unicorn” to refer to privately owned firms valued at over $1B. Back then, only 39 companies fit the criteria.

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18 Networks All Entrepreneurs Should Consider Joining

Hubspot Sales

For over two years, I worked for a thought leadership startup that helped entrepreneurs running multi-million dollar companies build their brands. In 2020, there were 33.7 Trying to book a meeting with an investor? As an entrepreneur, the strength and soundness of your network can make or break your business.

Investors 132
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B2B Wholesale & Distribution: Challenges and Triumphs of Industrial Wholesale Companies Facing Insolvency in Germany

QYMATIX

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Ultimately, the insolvency dismantled Eisenmann SE since no investor emerged to save the company. It’s crucial to understand the root causes to address them and move forward.

B2B 40
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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. If you missed it, watch the full replay here.).