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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. A New Enterprise Account Management (EAM) Program.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. Coaches and consultants use facilitation skills. You use facilitation skills when coaching.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. From all this, we stress tested long-held views about strategic account management. 4 Facilitative style. 5 General management skills. Panelists’ remarks have been paraphrased for this blog post. . The future is now.

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#020 The evolution of a key account manager, with Chris Ortolano

KAMCast

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

So the system facilitates fast, regular research amongst your targets, clients and referrers. As well as sending each participant a personalised report, the CogniClick platform will automatically create a White Paper version and provide evergreen industry thought-leadership content.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. Half the delegates had a KAM (Key Account Management) programme at their firm.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.