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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos. percent in 2022.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? It stopped using the OnePlace name in February 2023.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Firms anticipate an average 8.5%

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity.

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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

The trends outlined in this blog offer a glimpse into the future of product development and some exciting opportunities for product-driven companies to achieve real ROI regarding cost savings, efficiency, productivity, digital transformation benefits, and employee satisfaction.

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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. How can their participation in your blog be advantageous to them?