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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients.

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Defining a Sales Account Plan Strategy

Arpedio

A sales account plan strategy is a vital tool for achieving sales growth and building strong client relationships. Developing and implementing an effective account plan strategy requires a deep understanding of the client’s needs and goals.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

All eyes are on you - including your boss and a handful of your client's senior executives. All you have to do is show them how to get results in a way that matters to them and you'll have them eating out of the palm of your hand. If you don’t know what you want to achieve in your presentation your audience never will.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

It’s going to stretch the team to achieve their best. By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We are all in a race to attract, develop and retain top talent for our organizations. We will continue to see this number rise as these younger individuals join the workforce. Thirty-five percent!

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A Comprehensive Guide to Relationship Management

DemandFarm

Effective relationship management transcends mere customer satisfaction—it’s a strategic endeavour that involves nurturing deep connections that foster loyalty, satisfaction, and mutual growth. The global Customer Relationship Management market is projected to grow from $71.06 billion in 2023 to $157.53

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. The firm’s culture, business development processes, adoption by fee-earners and support staff and the quality of the data are key success factors. However, there are limitations compared to Canva.

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The Account Management KPIs You Should Be Tracking

Brooks Group

Put simply, strategic account management is all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue. It’s far more profitable to retain existing customers than to find new ones, so it’s key that your team keep customer satisfaction top of mind.