Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. Only 20% are members of the Forum. Until recently, the Forum was a full member of the Government’s Professional & Business Services Council.

Meetings 130

Meetings Government Management Finance 130

Red Star Kim

SEPTEMBER 26, 2023

Managing international M&BD teams In November 2022, an article in PM Magazine ( PM Forum ) had Keith Hardie talked to three international firms – RPC, DLA and Bird & Bird. Checklist for your M&BD team In July 2022 a PM Forum article titled “How healthy is your marketing department?”,

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

DECEMBER 12, 2023

Training – PM Forum. Skills Development – PM Forum Mentor Match – PM Forum The delegates Some of those who were due to join us from Leeds and Manchester had to postpone their involvement. It was an energetic and exciting day where everyone took away different ideas and actions.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

AUGUST 7, 2023

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

JULY 13, 2023

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

Management 130

Management Remote Working Acquisition Finance 130

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 18, 2022

Although you can tap into mentoring resources outside your organisation – for example PM Forum Mentor Match. PM Forum Career guidance articles. Some firms extend their leadership and management programmes and coaching training opportunities to M&BD people. Many firms operate mentoring programmes.

Marketing 130

Marketing Digitalization Investors B2C 130

Red Star Kim

SEPTEMBER 5, 2023

In 2020, I published Essential soft skills for lawyers (kimtasso.com) Training for marketing and business development (M&BD) professionals For over 15 years I have created and delivered training for M&BD professionals (Beginner, Intermediate and Advanced) through PM Forum.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

OCTOBER 20, 2023

At the October PM Forum writing workshop we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

OCTOBER 25, 2023

I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI. And we subsequently had a conversation about CogniClick.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

AUGUST 31, 2023

Capsticks is the only firm to offer these courses Motivated teams – who thrive and succeed The head of marketing is one of the firm’s mentors, regularly meeting six individuals who are new partners or other highfliers There was an article in the July/August 2023 PM Forum magazine (members only PM Forum ) Fladgate (lawyers) promoting brand with relationships (..)

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. A key theme that often arises in pitching is how to differentiate.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

MAY 3, 2023

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design.

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

DECEMBER 7, 2023

This book review was published in Magazine – PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Book review – Can we start again? Can we start again? Published by Noggin £14.99

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 11, 2023

kimtasso.com) PM Conference Report 2022: Strategy implementation (kimtasso.com) Are brands relevant to the professions? Please let me know who you would recommend. Why are brands important?

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

AUGUST 30, 2022

Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). Book review: The Awareness Code – The secrets (kimtasso.com). Book review – Brilliant personal effectiveness by Douglas Miller (kimtasso.com). Hope is not a strategy – the 6 keys to winning the complex sale (kimtasso.com).

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

DECEMBER 22, 2022

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Many were attached to specific practice groups and some had firm-wide roles. This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

NOVEMBER 22, 2022

Further creativity techniques are explored at a workshop on “Boosting problem-solving, creativity and innovation skills” at the PM Forum. Professional Marketing Forum conference September 2019 (kimtasso.com). Critical thinking and problem-solving processes . Critical thinking is a process with a number of stages.

Brainstorming 130

Brainstorming Innovation Client Relationships Marketing 130

Red Star Kim

OCTOBER 17, 2022

Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). We covered a lot in a short time including grammar, audience analysis, persuasion and editing.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) This post was prepared for the delegates as a reminder of the key themes and an additional learning resource.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

JUNE 12, 2023

He summarised his presentation – using some of the AI tools – in this post Making ChatGPT work for you | LinkedIn Other digital marketing courses Please remember that the PM Forum provides a series of digital marketing training courses in conjunction with Ciaran Rogers and Daniel Rowles of Online Digital Marketing Courses | Training | Certification (..)

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

AUGUST 24, 2023

The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Dates for future sessions are shown at PM Forum. The discussions and polls (see below) provided interesting insights into the roles and aspirations of those entering professional services marketing. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

MARCH 17, 2023

He concludes that the technology won’t affect most businesses for 5-10 years but that they should be future-ready for whatever disruption the metaverse brings” Related posts Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) January 2023 Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) (..)

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

MAY 16, 2023

At the PM Forum half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally.

Communication 130

Communication Brainstorming Decision-making Marketing 130