Remove a-sales-managers-approach-to-cultural-alignment-in-recruitment
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

Many firms reviewed the composition of their M&BD teams and did some much-needed re-alignment. Meanwhile, my work with students and teams from within and beyond professional services revealed numerous issues with working practices that were leading to some new recruits leaving almost as fast as they arrived. Aims and assumptions.

Marketing 130
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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

But before you jump head-first into the sales process, there are four fundamental things you must know: 1. Why do you need to know your customer? You need to know your customer because customers buy outcomes. They aren’t in the market for products or services. They aren’t buying just to buy. All to say, they’re a pretty big deal.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

This post summarises some of the key themes emerging from the recent online MBL “How to manage and grow your private client practice” full day session . Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI. Both to maintain service levels and underpin growth strategies.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Client focus and adaptation – The strategy and M&BD team structure must adapt to new market conditions and competitors , emerging client needs and new marketing approaches and technology. Often, a campaign approach will enable the processes to be integrated across different departments, sectors and offices.

Marketing 130
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How to build a winning account management team

Arpedio

How to build a winning account management team Account Management Software ← Back to blog A winning account management team can be your secret weapon to supercharge your company’s growth and customer satisfaction. But how do you assemble, nurture, and lead a high-performing account management team?

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Cracking the Consulting Code: Top 10 Business Transformation Frameworks

Flevy

Business frameworks and methodologies are structured tools to approach complex, but common business challenges. Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. FlevyPro is currently used by 100s of consultants and business executives.