Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.)

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DemandFarm

OCTOBER 15, 2024

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. That’s a lot of human work hours up for grabs by robots!

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Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. Are you moving to account management from a different profession?

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ProlifIQ

MAY 17, 2024

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space.

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ProlifIQ

MAY 17, 2024

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space.

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DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Account Manager Tips

NOVEMBER 25, 2022

Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. This isn't going to be audited by a team of forensic accountants.

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DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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Jermaine Edwards

MAY 27, 2020

When I started out in sales I was told to do customer research. Some account managers and key account managers can get paralysed by over research. I want to speak to those working diligently getting to know your customers. No one told me what I should be researching, why and how I should use it.

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DemandFarm

AUGUST 11, 2023

In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey. The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience.

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KAMCast

JULY 8, 2021

Or are you winging it along the way, relying on personality to build those relationships with key contacts? If all businesses existed to solve a problem, then account managers needed to become problem solvers. What role does today’s account manager play then?

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DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

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ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

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Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

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DemandFarm

MAY 25, 2023

Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement. Key Account Management : It’s a strategic approach to managing and nurturing relationships with a company’s most valuable customers or ‘key accounts’.

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DemandFarm

JUNE 23, 2023

How does data analytics and AI elevate your account-based marketing efforts? What’s the key to synchronizing account-based marketing and account-based selling? How can you create a seamless customer experience through multichannel and omnichannel strategies? Tune in to The Shift today! 

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Jermaine Edwards

MARCH 17, 2020

The term customer life cycle is still very new and can be traced back to the early 90s. Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry. While this might be a helpful starting place, it is certainly not where it ends.

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SBI Growth

JANUARY 16, 2019

Keys to Implementing Digital Customer Experience An in-depth look at different keys to implementing and perfecting the art of the Digital Customer Experience… What Role Does Your Marketing Team Play in The Revenue Desk? An emerging best practice in Key Account Management.

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Account Manager Tips

JULY 6, 2022

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. Constructive customer participation. Create a seamless, frictionless customer experience. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management.

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DemandFarm

JANUARY 12, 2025

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key Account Management?

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Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. If you want to win, you need to keep up. 2. Globalization.

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Flevy

JULY 6, 2022

ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts. ABM solutions have the 4 core functions: Account Management. Account Intelligence. Account-based Advertising. Account Management. Digital Personalization.

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Arpedio

JUNE 2, 2021

I’ve spoken about it before, and I’ll say it again – the companies that are going to emerge strongest from this crisis will be those who manage to adapt to their customers’ changing needs through technology and we need to ensure that we, as a business, have the right tools to create positive customer experiences. “75%

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DemandFarm

JUNE 6, 2024

The truism “creating value for your customers will eventually create revenue for your company” perhaps rings loudest in the targeted, relationship-heavy, high-value space of account-based selling.

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KAMCast

DECEMBER 3, 2020

Picture the scene… You have just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. The role of technology is to SUPPORT the business, to make the life of an account manager more productive, more effective and ultimately more successful.

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Hubspot Sales

MAY 10, 2018

And, as with your customers, don’t wait until there’s an issue to reach out. HubSpot Product Marketer and former Customer Service Rep Marcus Andrews says, “Talk to customer service once a week. Grab coffee with your key account managers and keep a pulse on how they’re doing with big accounts.”.

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Sales Key Account Management Leadership Customer Experience 101

Louise Collins Associates

MARCH 29, 2018

Why is this relevant to Key Account Management (KAM)? In the pharmaceutical and medical device sectors the current trends are patient centricity and customer experience. (Of Of course, these concepts are transferrable into multiple sectors, if you replace the word patient with customer).

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Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company.

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The Congruity Group

APRIL 5, 2022

Betsy Westhafer presents "How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts" to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta.

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Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? One of the most important aspects of an effective Key Account Management (KAM) model is therefore to have a forensic level of insight, not only about individual decision makers, but also the environment and stakeholders who are involved more broadly.

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DemandFarm

MAY 12, 2023

Customer Success platforms like ChurnZero ensures subscription -based business can reduce customer churn and increase revenue by providing data-driven insights. The platform provides automation tools to help businesses deliver a personalized and proactive customer experience. This can help to increase customer loyalty.

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KAMCast

NOVEMBER 26, 2020

KILLER QUESTION SEGMENT In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success. The answer will help us to start to nail down what a good Key Account Plan should look like.

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DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

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DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. Read Whitepaper: The Impact of Digital Key Account Management on Sales Enablement 2.

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DemandFarm

DECEMBER 27, 2024

Not just that, with competitors piling up in every single industry, the pressure is on to deliver more than just numbersits about creating unforgettable customer experiences (CX). DemandFarm DemandFarm is purpose-built for key account managers, particularly for those who manage complex account-based sales processes.

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DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1.

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