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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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Webinar: Key Skills CSM Teams Need to Succeed in 2023

SOAR Performance Group

[link] In 2023, Customer Success Managers are stuck between the often opposing priorities of customers and companies.

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The Future of SAM – Revisited

Strategic Account Management Association

Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members. From all this, we stress tested long-held views about strategic account management. The challenge is to visualize what that future will look like.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Why you should align marketing and customer success teams

Insightly

Start by working closely with your customer success team. Why you should align customer success with marketing. At this point, the account moves to a dedicated account or customer success manager. It is in marketers’ best interest to build relationships with customer success managers.

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Why you should align marketing and customer success teams

Insightly

Start by working closely with your customer success team. Why you should align customer success with marketing. At this point, the account moves to a dedicated account or customer success manager. It is in marketers’ best interest to build relationships with customer success managers.

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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

James Aldrich is a major account manager with over twenty years experience in both business development and account management in the software industry. Why business development and account management are similar roles. * Why business development and account management are similar roles. *