Remove Account Management Remove Customer Value Remove Organization Remove Sales
article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. From all this, we stress tested long-held views about strategic account management. Frédérick Kahn is Global Vice President of Sales at Wavelength Pharmaceuticals.

article thumbnail

“We’re all account managers now”

Mercuri International

The world of sales has, historically, broken down into two broad areas. There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). Is it simple?

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

article thumbnail

Unlocking Sales Potential with the Customer Product Mix Sheet in SMP Dashboards

Sales Management Plus -- SMP

Distribution is exceptionally competitive, and finding ways to maximize your sales opportunities can help you with that competitive edge. You can use the Customer Product Mix Sheet within SMP’s Dashboards to help make this easier on you and your team. Upselling isn’t about pushing products.