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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The authors emphasize answering the first question with real and unvarnished honesty about the organization’s strengths and weaknesses. What is a credible path to get there?

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Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations

Luminas Strategy

Because of today’s unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. To truly understand your customer’s pain points and expectations, it’s critical to prioritize direct engagement with customers.

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A Product Platform Empowers Your Organization and Unlocks Customer Value

SBI Growth

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Five Elements of a COE.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. The future is now. He has served on the board of directors at SAMA.

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Sales Productivity: How to Get Your Organization Aligned

Force Management

Companies often function in silos, with sales, marketing, product and operations working separately, instead of together toward common goals. As each department works to meet company goals on their own, inefficiencies become rampant, with sales performance likely becoming one of the largest frustrations.