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Digital Marketing update webinars (June 2023)

Red Star Kim

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Digital Marketing update webinars (June 2023).

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Crafting Stories, Messaging, and Narratives In the digital age, storytelling has become a powerful tool in the marketer’s toolkit. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve.

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Account-Based Marketing Strategies: Essential Questions (and Answers)

Arpedio

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Additionally, we’ll explore the exciting future trends in ABM that are set to reshape how we approach digital marketing in the times to come.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

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Customer life cycle in CRM

Insightly

In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty. The 4 stage customer life cycle consists of four stages: acquisition, conversion, retention, and loyalty.

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Development Opportunities for Supervisors: Top 12 Resources & Tools

CMOE

Supervising can be extremely rewarding but also challenging—there are varying personalities, communication styles, skill sets, and roadblocks to manage, all while trying to maintain high-quality output. Key soft skills include: Communication : About 86 percent of employees and executives attribute workplace failure to a lack of communication.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.