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Digital Marketing update webinars (June 2023)

Red Star Kim

It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Digital Marketing update webinars (June 2023). His webinar wasn’t targeted at professional services but the content was relevant.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

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How to Build Customer Loyalty with Marketing Automation

ACT

Second, customer loyalty is also easier to achieve and is more profitable than customer acquisition. Perhaps you need to be more competitive on price, offer new products, improve customer service, or communicate more regularly to stay engaged with customers. Missed our webinar? No problem!

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Why you should align marketing and customer success teams

Insightly

Their close customer communication provides unique insights that lead to better marketing. For example, perhaps customers who come in through a webinar are less likely to churn. By investing in more webinars, you’ll improve customer long-term value. . Customer marketing is marketing that’s focused on retention, not acquisition.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

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Account-Based Marketing Strategies: Essential Questions (and Answers)

Arpedio

Tailor your content, messaging, and communication channels to align with the specific needs and pain points of your target accounts. Regular communication, shared goals, and a unified understanding of the target accounts are key to achieving synergy. Question: What Role Does Personalization Play in ABM?

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3 key factors that impact your customer churn rate

Nutshell

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital.