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Digital Marketing update webinars (June 2023)

Red Star Kim

It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Digital Marketing update webinars (June 2023). His webinar wasn’t targeted at professional services but the content was relevant.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

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Why you should align marketing and customer success teams

Insightly

Their close customer communication provides unique insights that lead to better marketing. For example, perhaps customers who come in through a webinar are less likely to churn. By investing in more webinars, you’ll improve customer long-term value. . If the content doesn’t meet your marketing guidelines, rework and rewrite.

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How to Build Customer Loyalty with Marketing Automation

ACT

Second, customer loyalty is also easier to achieve and is more profitable than customer acquisition. When you see “ churn ” across your customer base, it can be a sign that somehow your company is failing to meet customer needs or expectations. Missed our webinar? No problem! How to strengthen customer relationships.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Why you should align marketing and customer success teams

Insightly

Their close customer communication provides unique insights that lead to better marketing. For example, perhaps customers who come in through a webinar are less likely to churn. By investing in more webinars, you’ll improve customer long-term value. If the content doesn’t meet your marketing guidelines, rework and rewrite.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.