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Prioritizing go-to-market-fit and getting to $800M ARR with ZoomInfo CEO Henry Schuck

Zendesk

Prioritize go-to-market-fit From the beginning, Schuck and his team knew the importance of go-to-market-fit, a common thread among our founder guests. ZoomInfo focused on email marketing that targeted its ideal customer profiles. Since 2015, ZoomInfo has completed 12 M&A transactions. “If

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

A very good product line and solid product-market fit has certainly fueled that, along with a great service orientation, a strong engineering and maintenance staff, and a customer-centric culture. Market & Commercial Insights: Additionally, there is a need for market research and analysis to identify potential acquisition targets.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Product-Led Sales: All You Need to Know

Arpedio

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention.

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KPI Management: M&A Strategy KPIs

Flevy

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities.

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What is Whitespace in Sales?

Arpedio

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. It refers to the untapped market segments and opportunities that exist within a given industry. It refers to the untapped market segments and potential opportunities that businesses often overlook.