article thumbnail

AARRR Growth Funnel

Flevy

Dave McClure, a Silicon Valley investor, came up with the AARRR Growth Funnel model to effectively acquire and retain customers and generate profits. It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases.

article thumbnail

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Increasing customer retention by 5% increases profits 25-95%. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There! Get your free guide now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry Helpful for competitor analysis.

article thumbnail

An Easy, Low-Cost Way to Increase Employee Engagement

The Center for Sales Strategy

From profitability and revenues to client experience and talent acquisition, employee engagement affects your entire organization. According to our Media Sales Report , 40% of salespeople don’t feel as though they’re always being supported by their sales manager, and 46% of salespeople don’t feel as though they’re always valued.

article thumbnail

Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

article thumbnail

Does Your Team Consider You an Outstanding Sales Leader?

Revenue Storm

His BU doubled revenue organically along with mergers and acquisitions, entered international markets for the first time, expanded profit margins, raised net promoter scores dramatically, and more. No one spoke of big wins or acquisitions. His accomplishments were breathtaking. No one spoke of percentages or revenue.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Whether the economy continues to decline (as expected) or starts to improve, I would have expected firms to be investing in ensuring future streams of clients, revenue and profits. The figures were 2.3%

Marketing 130