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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. Price: Free trial is available. Price: Lite is free. Pro is $899 per year.

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Customer retention software: Everything you need to know

Zendesk

Businesses work hard to attract customers, and keeping them around takes just as much effort. According to the Zendesk Customer Experience Trends Report , half of customers say they would switch to a competitor after just one negative experience—that number grows to more than 80 percent after multiple bad experiences.

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How to Personalise Your Marketing With CRM and Automation

ACT

Your website content, product listings, email messaging, and advertisements should be relevant to your audience’s interests to drive conversions. In this article, we’ll show you how you can create personalised marketing campaigns for your small business using automation and CRM software.

CRM 52
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What is omnichannel? Definition, strategy, and examples

Zendesk

But when you get there, it doesn’t have all the sizes advertised online. This business should have invested in an omnichannel customer experience, which would have united online and offline channels—and likely resulted in a sale. Essentially, it’s an integrated, cohesive multichannel experience for customers.

CRM 98
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What is customer success?

Insightly

Customer success (CS) is a commonly-used phrase in business today, often confused with customer experience and customer service. Customer service is responding to customer needs and concerns via various communications channels such as phone, chat, email, and forums. Let’s start with some definitions.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

Outbound salespeople or agents actively reach out to prospects and leads in order to build interest, qualify them, and eventually convert them into paying customers. Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects.

CRM 52
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A Guide to Building a Referral Network for Your SMB

ACT

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. You only have to incentivise your current customers to bring in referrals.