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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). The event took place on September 29 th 2022.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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Sales Value Proposition: How to Build and Deliver a Powerful SVP

Corporate Visions

The post Sales Value Proposition: How to Build and Deliver a Powerful SVP by Tim Riesterer appeared first on Corporate Visions. Your sales value proposition, or SVP, is a powerful messaging tool for communicating the unique value of the solution you’re selling. Common Value Proposition Mistakes.

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4 Outstanding Value Proposition Examples to Consider

Help Scout

That’s why we need value propositions. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition? There are several key dimensions to include a value proposition, including: Relevancy — why should your customers care?

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Why are questions so important? (Questioning skills)

Red Star Kim

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?”

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22 tips on being a persuasive writer in professional services

Red Star Kim

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. If an article piques curiosity, people are to read and engage. A series of articles or posts might be arranged around content pillars in a content management plan. Some people refer to a value proposition – what are you offering?

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

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