Red Star Kim
OCTOBER 25, 2023
It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.
Red Star Kim
JUNE 27, 2023
At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.
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DemandFarm
MAY 12, 2023
The management team quickly realized that they were facing a number of obstacles in their quest for global presence. This is where Global Account Management (GAM) comes into play. Intrigued by the potential benefits, the company’s management team decided to give GAM a try. What is Global Account Management?
Hubspot Sales
DECEMBER 9, 2020
Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. Whether you’re a sales manager or individual salesperson, make sure you understand and can demonstrate your product’s value. This brand of sales emphasizes the "why" over the "what" of a potential sale.
SBI Growth
SEPTEMBER 28, 2018
Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.
Strategic Communications
JULY 21, 2023
Example: “Our revolutionary software, endorsed by top cybersecurity analysts, provides the ultimate protection against online threats.” About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.
CoSell
JANUARY 23, 2021
In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. How to keep things personal when connecting virtually with prospects and clients?
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