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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. There are five essential components and building blocks for establishing a COE. Thriving as a SAM in Today’s World. Five Elements of a COE.

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13 Entrepreneur Blogs to Jumpstart Your Dreams

Hubspot Sales

Entrepreneur Blog. Seth Godin's Blog. Gary Vaynerchuk's Blog. Kabbage Small Business Blog. Whether you’re ready to stop dreaming and start doing, or still in the planning stage of turning your ideas into a full-time job, these blogs for entrepreneurs are the right place to start. Blogs for Entrepreneurs.

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Lonely at (or on the way to) the top? Coaching solutions

Red Star Kim

Increasingly, professional firms are training their people with coaching skills. And to share some resources if you are looking to develop your coaching knowledge and/or skills. Skills (Focused development of new skills). Selling (Enhancing business development and relationship management). Coaching solutions.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Selling Expertise. Harvey Dunham: What kind of problems do SAMs run into when they’re selling expertise? The Concept of Scarcity When Selling Expertise. Three Recurring Issues for SAMs.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Marketing competencies are typically well defined (see Preparing M&BD professionals for the future – learning, skills (kimtasso.com).

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

10 reasons why (kimtasso.com). You might also be interested in my 2020 book Essential soft skills for lawyers (kimtasso.com) If assessment tools are used you should stick with those that are highly regarded for their validity and reliability and use qualified people to support their use.

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The Best Resources for Sales Managers

Nutshell

As a sales manager, you want to stay up to date with the latest sales trends, keep up with your sales skills and knowledge, and continually build your management and leadership expertise. There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters. Here are some of our favorites.