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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). And that’s where modern day B2B marketing begins.

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What is a sales funnel? The ultimate guide

Zendesk

The concept of a “sales funnel” is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way.

Sales 86
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Essentially, it’s what a sales funnel looks like from a prospect’s perspective. The buyer’s journey enables you to examine the choices your prospects make at each stage.

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What mistakes should I avoid in building a sales funnel?

Apptivo

What is a sales funnel? Why is the sales funnel important? Stages of sales funnel 5. Common sales funnel mistakes 6. Tips to Avoid sales funnel mistake 7. What is a sales funnel? Consider a funnel, similar to the one you use to put oil in your car.

Sales 52
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Challenging the Notion of TOFU, MOFU, BOFU – What Does Today’s Buyer’s Journey Really Look Like?

Strategic Communications

First there was AIDA, then the notion of a salesfunnel” emerged and the concept of a buyer’s journey that began at the top of the funnel (TOFU), moved to the middle of the funnel (MOFU) and ultimately ended with a sale at the bottom of the funnel (BOFU). She explains: They’ve never heard of you. “If

B2C 52
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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

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Key Touchpoints to Close a Sale

ACT

In an ideal world, a sales rep from your company would call a prospect, delight them with a pitch, and close a sale. But if you’re running a company, you already know that sales processes don’t work that way. And that’s where sales touchpoints step into the picture. How many touchpoints does your sales pipeline need?

Sales 52