Red Star Kim

FEBRUARY 1, 2024

Strategic adoption of AI With regards to AI, I was really impressed by a webinar I attended last year in the not-for-profit sector. Brands need more authenticity and communication The great interface shift. It advocated a more strategic and fundamental approach to AI adoption throughout an organisation with the following steps.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Mike Kunkle

OCTOBER 8, 2023

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It ensures that customer satisfaction isn’t a one-time occurrence, but an ongoing commitment.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Mike Kunkle

AUGUST 30, 2023

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. To combat this, enablement professionals must transparently communicate their vision, objectives, and progress.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Red Star Kim

JUNE 27, 2023

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 16, 2023

Some were focused on specific sectors such as agriculture, sports and not-for-profit and others had a more international focus (particularly the Caribbean and Middle East). So strong (relevant, short, compelling and regular) internal communication programmes will help everyone understand the vision and their role in achieving it.

Management 130

Management Emotional Intelligence Onboarding Communication 130

PandaDoc

MAY 16, 2024

Resellers will have bought products at wholesale prices and then sold them with a profit margin. They buy products at wholesale prices and resell them at a profit to other companies or individuals. They make a profit while also paying interest to the brand owner. How do indirect sales work?

Retail 52

Retail Manufacturing Profitability Sales 52

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. Loyal Customers are More Profitable.

B2B 129

B2B Marketing Acquisition Media 129

Customer Think

DECEMBER 22, 2021

It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. Source: Freepik Email marketing is widespread. For brands and companies, this can create awareness and sales, but only if you follow a strategy.

Profitability 132

Profitability Communication Marketing Organization 132

Brooks Group

MARCH 6, 2024

A high call-to-close ratio indicates strong sales skills and effective communication, while a low ratio may indicate a need for additional training or support. Big goals such as doubling profit in a year happen incrementally. It is also far more profitable to retain existing customers than to find new ones.

Organization 85

Organization Account Management Sales Sales Training 85

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Communicate more internally about our engagement with referrers.

Management 130

Management Media Key Account Management Communication 130

The Center for Sales Strategy

DECEMBER 4, 2019

When it comes your bottom line, employee engagement is a powerful source you must have for growth and profit. Employee engagement is based on trust, integrity, and a two-way commitment and communication between an organization and its people. A strong company culture means employees are engaged. Increased productivity.

Profitability 67

Profitability Communication Organization 67

Customer Think

MARCH 27, 2024

This practice is the foundation of sales as a service, which grows profitability by encouraging recommendations and repeat business. Sales as a service encompasses a lot of different practices, including creating clear lines of communication […]

Software 40

Software Software Profitability Sales 40

Mike Kunkle

JUNE 12, 2022

I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. It’s surprising to some, but this “new way of selling” also requires a “back-to-basics” set of communication skills, organizational skills, and core sales methodology habits.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Apptivo

DECEMBER 7, 2022

The process of strategizing, engineering, executing and curating every interaction to build trust and communicate value, until a lead becomes a customer may aptly be called Lead Nurturing. Categorize and segment the leads logically to have the ability to send personalized communications. Effective online channels for lead nurturing.

B2B 96

B2B e-Learning Leadership Media 96

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. You can get more specific details on effective decision making in this blog article. Four – Communicate the change. Communication is critical.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Arpedio

FEBRUARY 22, 2024

In this blog post, we’ll delve into the intricacies of consultative selling, exploring its core principles, the step-by-step process, and strategies for success. Throughout this blog post, we’ll explore how you can master the art of consultative selling and unlock new levels of success in your sales endeavors.

Value Proposition 52

Value Proposition Prioritization Decision-making Communication 52

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. In fact, I am now AI-assisted in every area of my life , including the leadership of my business as a non-profit.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

QYMATIX

MARCH 12, 2024

The software enables proactive adaptation to changing conditions and helps increase the profitability of wholesale distribution. This blog post highlights three of the best predictive sales analytics vendors. The AI-based assistants communicate these predictions with high probability to the sales team and suggest concrete actions.

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Strategic Communications

JUNE 29, 2021

When you’re passionate about a particular not-for-profit and want to provide your services to them as part of your corporate social responsibility (CSR) efforts. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.” Recommended Reading.

Advertising 84

Advertising e-Learning Decision-making Small Business 84

Brooks Group

APRIL 23, 2024

This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision. Transferrable Skills The skills developed in sales —such as communication, negotiation, problem-solving, and time management—are highly valued across many industries, making sales experience a valuable asset.

Sales Training 68

Sales Training Sales Decision-making Negotiation 68

PandaDoc

MAY 13, 2024

Both business processes are crucial to generating revenue and keeping your company profitable. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. Delegate liaison officers and collaboration teams and make them responsible for maintaining two-way communication between marketing and sales.

Marketing 52

Marketing Advertising Sales Acquisition 52

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

DemandFarm

OCTOBER 3, 2023

Customer-centric companies are 60% more profitable than companies that aren’t. Personalization: Enhance customer experiences and connections by tailoring products, services, and communications to their preferences. Long-term Relationships: Focus on cultivating and maintaining a community of loyal customers.

Decision-making 98

Decision-making Innovation Customer Experience Profitability 98

Hubspot Sales

JUNE 30, 2020

Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Essentially, sales and marketing alignment comes down to communication between those two separate functions. Companies with aligned revenue support grew 19% faster and were 15% more profitable.

B2B 139

B2B Publishing Organization Communication 139

Mike Kunkle

APRIL 8, 2023

click image to view a larger version] And then, you need to communicate the value – not according to what you think it is – but based on how your buyers define value, and like exit criteria, it will be different for different buyers (based on their COIN-OP and Value Drivers).

B2B 211

B2B Decision-making Sales Stakeholders 211

Red Star Kim

FEBRUARY 28, 2023

0% Vision and leadership 30% Developing a business plan 30% Operational management 20% Strategic marketing 20% Marketing communications/promotions 0% Selling/referrer relationships Is your business and marketing planning focused on your department (inside out) or your markets (outside in)?

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Arpedio

FEBRUARY 27, 2024

In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships. The Role of Trust and Communication in Relationship Selling At the heart of relationship selling lies trust and effective communication.

Prioritization 52

Prioritization Communication Software Software 52

Apptivo

MAY 26, 2023

Tips to effectively communicate sales targets to your team 6. Think about growth targets, plans to expand products/services, market share goals, profitability targets, and other strategic priorities. Feedback and communication Join hands with the sales team! The benefits of setting a sales target 3.

CRM 52

CRM Sales Profitability Communication 52

Mike Kunkle

NOVEMBER 30, 2018

And, how to work more effectively with people whose personality type, working style or communication preference is different than yours (a form of adaptive selling in a multi-threaded deal, that is helpful for enterprise-level B2B complex selling). And you can follow my posts on our blog, here.

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. See also: Internal communication – Why, how and what (kimtasso.com).

Management 130

Management Key Account Management Digitalization Communication 130

Jeffrey Gitomer

SEPTEMBER 9, 2011

The Truth and Profit Behind Your Service. The understanding that communication starts mentally. Happy people create loyal customers and unlimited profit opportunities. Get Sales Blog Updates. Online Training. See Jeffrey Live! Hire Jeffrey. Who is Jeffrey? Gitomer | September 9, 2011 | Leave a Comment. Business meetings.

Sales Training 70

Sales Training Profitability Sales Leadership 70

PandaDoc

DECEMBER 22, 2022

In a few words, nothing good: Profitability drops or even goes negative. The contracting team loses its profits, which results in reduced motivation and quality of outcomes. Next, it includes all the additional spending — contractors’ profits, taxes, infrastructure expenditures, etc. And the profits, of course!

Negotiation 52

Negotiation Profitability Decision-making Software 52

OnStrategyHQ

APRIL 24, 2023

Benefit #2: Key performance indicators create a way to communicate a shared understanding of success. If the cost of labor increases, it will give you a leading indicator that you will see an impact on net profit or inventory cost. For example, a leading KPI for an organization might be the cost to deliver a good/service.

Profitability 105

Profitability Publishing CRM Insurance 105