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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

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Digital Transformation Outcomes: How to Improve ROI | KaiNexus

Kainexus

In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive. Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. The future is now. How do we leverage technology?

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Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

Customer Think

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

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Ten insights on the future of SAM

Strategic Account Management Association

If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions? In just a few months, COVID accelerated digital adoption as much as 10 years. How are you linking it to your core business strategy? #8. See what you missed here.

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Role of Digital Marketing for Effective Business Growth

Customer Think

Almost everything is going digital nowadays, including businesses. Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers.

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Stop Guessing: Digital Experimentation is the Future of Marketing

Customer Think

This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Too often, corporate bottlenecks stall progress and growth. Simply said, businesses that can’t keep up – get left behind.