Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is. Layton Cox , Marketing Consultant.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Hubspot Sales

JANUARY 26, 2023

Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship?

Digitalization 101

Digitalization eCommerce Finance Internet 101

Hubspot Sales

APRIL 7, 2023

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

Digitalization 111

Digitalization Computers and Electronics Media Brainstorming 111

Customer Think

NOVEMBER 8, 2022

Quite frequently, direct marketing – for example, direct mail, partially addressed mail, online and printed ads, websites and catalogue – are often looked down upon by proponents of digital marketing.

Digitalization 105

Digitalization Marketing 105

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . I oversee global marketing for all of our business.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Customer Think

DECEMBER 28, 2021

We leave digital breadcrumbs wherever we go. As digital marketers, we are in possession of incredibly powerful tools, tools that. It is now possible to know just about everything about anyone. And since we spend so much time online, that’s a big reveal.

Digitalization 69

Digitalization Marketing 69

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Customer Think

JANUARY 13, 2022

This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Too often, corporate bottlenecks stall progress and growth. Simply said, businesses that can’t keep up – get left behind.

Digitalization 134

Digitalization Digital Transformation Marketing Innovation 134

Strategic Communications

AUGUST 30, 2022

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices. Managing Remote Staff.

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

Customer Think

APRIL 5, 2024

In today’s competitive digital environment, it’s not sufficient to just have a website. Struggling to attract customers to your website? You have to make sure that your website is easily found by your target audience. But with so much noise on the internet, how do you make your website stand out? The answer lies in […]

Digitalization 59

Digitalization Internet Marketing 59

CMOE

JUNE 12, 2023

There is no shortage of small business blogs out there. In fact, in today’s digital world, we can be inundated with business advice—it can be challenging to find the ones that provide quality resources and value among the many. We encourage you to carve out time to gain valuable insights from these blogs: 1.

Small Business 52

Small Business Cybersecurity Finance Retail 52

Planview

OCTOBER 5, 2023

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 However, it is essential to remember that digital transformation is not only about adopting new tools. percentage points per year.

Digital Transformation 64

Digital Transformation Innovation Digitalization Shareholders 64

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Customer Think

SEPTEMBER 27, 2021

It feels like we just started planning our marketing strategy for 2021, but here we are, getting ready for 2022. If you’re like most people, your goal is to start the new year strong with robust marketing strategies designed to help you secure more leads, sales, and engagement.

Digitalization 139

Digitalization Marketing Sales 139

Customer Think

FEBRUARY 4, 2024

Do you want to learn how to create blog posts that resonate with your customers? Blogging is one of the best ways to improve brand awareness, build customer loyalty, and win over new visitors. If so, you’re in the right place!

Management 111

Management Digitalization Marketing 111

Customer Think

JUNE 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B).

B2C 78

B2C B2B Marketing Digitalization 78

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that?

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Why is that?

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Scovel

MAY 10, 2021

A Digital Marketing Consultancy reviews your current online presence and helps in enhancing it to a further extent. Below are the reasons why your company should consider a Digital Marketing Consultancy. They are affordable assets: Digital Marketing Consultants possess great resources of marketing experts.

Digitalization 59

Digitalization Marketing Advertising Media 59

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Digital integration. Integrated marketing communications.

Marketing 130

Marketing Digitalization Insurance Communication 130

Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Marketing 131

Marketing Digitalization Customer Experience 131

Customer Think

JULY 20, 2023

The solution lies in influencer marketing – that is revolutionizing the way eCommerce brands connect with their audience. Influencer marketing leverages social media […] With countless brands vying for their attention, how can you stand out from the crowd and make a lasting impression?

eCommerce 98

eCommerce Marketing Digitalization Media 98

Customer Think

AUGUST 6, 2021

Which is why they have so much trouble making marketing work; they believe that they have to pra. I love working with engineers (and any other technologists who think like one). I always have. Because they’re logical. Straightforward. They hate BS.

Digitalization 134

Digitalization Marketing 134

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Customer Think

MAY 16, 2023

Have you heard of digital marketing’s best kept secret, brand-to-brand partnerships? A brand partnership is a mutually-beneficial relationship between non-competitive retailers. Their goals are to collectively engage new audiences, incentivize customer loyalty and increase sales.

Digitalization 115

Digitalization Retail Marketing Sales 115

Customer Think

OCTOBER 21, 2021

DIGITAL MARKETING NEEDS TO ACCOMMODATE CONSUMERS’ POST-PANDEMIC OUTLOOK. During the first few months of the COVID-19 pandemic and the stay-at-home orders, The Harris Poll determined that between 46% and 51% of U.S. adults reported using social media more since the outbreak began. Today’s […].

Digitalization 69

Digitalization Marketing Media 69

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Customer Think

JANUARY 16, 2022

Maintaining a blog section on a website can take a lot of time, energy, and effort. Something that small business owners barely can afford. To do it well, businesses have to think about how to create a good content strategy, research which keywords to include to rank better, craft engaging posts, and, most importantly, publish […].

Small Business 119

Small Business Publishing Digitalization Marketing 119

Customer Think

MAY 16, 2023

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline.

Marketing 126

Marketing Digitalization 126

Customer Think

NOVEMBER 22, 2022

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix.

Marketing 140

Marketing Digitalization Media 140

Customer Think

JULY 20, 2023

There’s a sweeping generational shift happening across the paid media and advertising space—and it’s been a brutal revelation for marketers.

Digitalization 98

Digitalization Marketing Advertising Media 98

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Digitalization 166

Digitalization Digital Transformation Customer Experience Sales 166