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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

By Edmund Bradford, Managing Director, Market2Win Ltd. I was recently interviewing the head of sustainability at a global hospitality company when she told me an incredible fact: “In the past 12 months, for the first time ever, more investor funds have gone into proven sustainable companies than into non-sustainable companies.”

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How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series

Showpad

DuPont’s sales team focuses mostly on enterprise deals—universities, health care providers, retailers, food service, and national hospitality chains. Connor then customizes each Page with the buyer’s logo and branding so they know it was made just for them. Connor recently took Corian® Design to a major hospitality conference.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You have to meet them where they are, or put yourself out there to whoever will see and value your services. In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Have business cards for those inside, and be hospitable to each prospect you come by.

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B2B CRM Strategy — Top 5 Benefits Of Using A CRM For B2B Sales

Apptivo

In general, B2B services refers to a business that sells its products or services to another business. For instance, hospitals require management equipment that is brought from vendors who do business by selling this equipment. Here, a hospital is a business purchasing products from another business.

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The Role of Social Media in Your Marketing Efforts

Strategic Communications

Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing. If showing your products and services in motion is important, TikTok and YouTube are top choices. van Gils uses other channels personally, but not to promote his business.

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