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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. I often say that having guidance on how to determine what’s right for you is much more valuable than being told what to do. Nowhere is this truer than with the commercial organization.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Define your buyer's journey.

Sales 137
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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. The result?

Sales 188
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The essence of strategy is about choices on how to achieve aims and how limited resources are used to achieve a competitive advantage. It is vital that these strategies are aligned. See The 4 Levels Of Strategy: The Difference & How To Apply Them (cascade.app). Top-down or Bottom-Up Strategy?

Marketing 130
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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers. In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. Let’s dig in.

B2B 211
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

That’s where the buyer’s journey comes in. What is the buyer’s journey? The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. Why is the buyer’s journey important?