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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. And predict it will continue to decline.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About? I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. But that’s not selling, per se.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258
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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

Sales Process A sales process is a series of stages that an opportunity moves through. A methodology is considered full cycle when it covers everything from before the buyers know who you are, through prospecting, opportunity management, and account management. I can’t tell you how many times I see confusion about that.

Sales 217
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How to Resize and Retool Your Sales Force

Mike Kunkle

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. This is a post I never wanted to write. At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. In some cases, it wasn’t the first time that they had to act.

Sales 130
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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. SIDEBAR: See this post on LinkedIn , where I shared the Deming quote, and the interesting comments that ensued.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.