Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
Establish Internal KPIs: We measure the success of our practice by tracking specific KPIs, including satisfaction, loyalty, expansion, diversification, retention value and relationship equity value. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5 million at program launch to $8.4 million today.
Let's personalize your content