Customer Think

JULY 13, 2021

Accountability and transparency build the foundation of any successful affiliate marketing program. Right from a handful of affiliates to large communities, the transaction is about settling and attributing the fair number of conversions generated. Client-side tags have largely accounted for attributing conversions from an affiliate property.

Marketing 104

Marketing Digitalization 104

Upland

OCTOBER 17, 2023

We’ll explore how AI can be a relationship seller’s best tool to automate the mundane so you can focus on more important things… like building relationships with your prospects. AI learns from patterns and relationships within training data to create that content. Ready to dive into sales enablement AI?

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

MARCH 1, 2024

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. And we know that face-to-face communication is most effective in building relationships.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. Trust and a strong, collaborative relationship are fundamental to success.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. As part of that analysis, you should also create a Buyer Landscape Map (aka Relationship Map) to assess the people/politics side of the equation.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Hubspot Sales

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. They combine determination with market Insight. They prioritize relationships over immediate sales.

Sales 111

Sales Prioritization CRM Communication 111

Red Star Kim

SEPTEMBER 14, 2023

It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. What’s the longest time you’ve sustained a professional relationship? So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum.

Management 130

Management Leadership Innovation Government 130

Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Relationship breakdown and the workplace.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. it was a relief to realise this is a worry for us all) Develop external relationships?

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. amongst us.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Upland

JUNE 14, 2023

Chief revenue officers face an uncertain economic landscape For someone whose job it is to grow revenue, having uncertainty in the market is never a good sign. These issues revolve specifically around supply chain, increasing inflation, and tightening job markets. CROs are not out of the woods yet regarding hiring and retaining talent.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. A feature of the newest generations.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. build the relationship and trust) before embarking on a coaching or consulting process.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. There are resources on resilience : Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Showpad

JUNE 6, 2022

In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences. We’re trying to change the way we prioritize and adopt new tools because it impacts our position in the market.

Virtual Selling 52

Virtual Selling Decision-making Sales Digitalization 52

Red Star Kim

JULY 3, 2023

I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. The podcast was produced by Cambridge Marketing College where Kiran Kapur interviews Daryl Fielding – formerly a senior marketer at Vodafone and now a portfolio Non-Executive Director.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Nutshell

APRIL 3, 2024

Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Whether you run campaigns on Facebook, LinkedIn, or via email marketing , a good marketing tool will enable you to quickly release campaigns and analyze the performance of your ads across multiple sites.

Software 71

Software Software CRM Communication 71

Red Star Kim

MAY 16, 2023

Some were new to their roles and professional services marketing. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. There were also a fair number from Liverpool who were surrounded by the excitement of the Eurovision Song Contest preparations.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Insightly

MARCH 25, 2024

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. It encompasses a wide range of practices, technologies, and methodologies to nurture relationships with prospects and customers. What is a CRM? Let’s start with the basics.

CRM 52

CRM Management Prioritization Communication 52

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! One of the most effective approaches that salespeople can leverage to close bigger deals is using interviews as a sales strategy to gather intelligence, build relationships, and connect with high-level decision makers. Target a specific market instead of trying to target everyone. Marketing and Do It!

Publishing 85

Publishing Marketing Sales Management 85

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Table of Contents 1.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Red Star Kim

NOVEMBER 18, 2022

He advised delegates to focus on three key takeaways bearing in mind 4Rs: Recognition, Reputation, Relationships and Revenue. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Her key messages were: Build a strong force for change.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Customer Think

JANUARY 31, 2023

The European market is growing and becoming increasingly competitive. This is where marketing automation can make a huge difference. By leveraging automated marketing processes and technologies, companies can build meaningful relationships with their customers and deliver a seamless customer experience.

Customer Experience 64

Customer Experience Marketing Digitalization 64

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. Most delegates wanted to know how to promote better business development practices (and motivation) to forge and develop referrer relationships and embed this in their culture.

Management 130

Management Key Account Management Digitalization Communication 130

Arpedio

FEBRUARY 27, 2024

As businesses strive to differentiate themselves and establish long-term success, the concept of relationship selling has emerged as a critical component of sales excellence. What is Relationship Selling? Relationship selling goes beyond the traditional transactional approach to sales.

Prioritization 52

Prioritization Communication Software Software 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. It gives the brand a human face.

Organization 84

Organization Media Digitalization Internet 84

Brooks Group

MARCH 6, 2024

Align Sales Effectiveness Metrics with Sales Strategy Developing a clear and effective sales strategy that aligns with the overall business objectives and targets the right market segments is the first step toward growth. A better KPI to track is how many new contacts a sales professional makes in your target market each week.

Organization 84

Organization Account Management Sales Sales Training 84

Showpad

DECEMBER 16, 2021

My role is to orchestrate the processes to make sure that sales has what they need to sell—and that marketing has the data to optimize what they create. Our marketing team launched a great initiative surrounding low- and non-alcoholic beverages. If we don’t have it, the call to action is marketing to develop what is missing.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52