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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Join us for a Next Practice Symposium on September 15 when Michael Thomas will be speaking more on this topic. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. While the first topic is interesting, the second is more germane. Register here.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sales force. Inventory levels are still high.

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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

Character may sound like a soft topic but Kiel and Garramone’s research shows that character is a critical component of leadership that delivers bottom line results. This same belief rang true in the world of sales training. To what extent are sales leaders the same or different than general leaders? Comment below.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.

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Video Blog: Change Management Best Practices

SalesGlobe

So as Gail mentioned, I worked for a specialty retailer for about 18 years, I worked in human resources and sales, but more importantly, worked in change management, as well as process improvement strategic planning. And when you understand those things, you will better be able to plan your communication and training. Allison Tignor .

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7 Tips for Sales Kickoff Keynotes That Will Inspire Your Sales Team

Brooks Group

Planning your sales kickoff or national sales meeting? Your sales keynote speaker will set the tone for the rest of the event. A great speaker can help motivate your sales team, elevate your mission, and drive results. Step 1: Ask Your Sales Team The ultimate goal of a sales kickoff is to improve sales performance.

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