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Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic account management is enshrined at the center of a company’s business strategy. Email Nicolas Zimmerman at zimmerman@strategicaccounts.org. Click here for this year’s categories and for the submission form.

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Account Planning Template – Five Components for Success

Upland

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? After all, account planning is an ongoing, iterative process.

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A Guide to Sales Enablement AI 

Upland

Recorded phone calls, emails, and virtual meetings create mountains of data. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. How does AI help sales teams with account-based selling? Account-based selling ( ABS ) rallies your revenue team around strategic, high-value accounts.

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No More Sales Emails – (How to Get Started with Blog-Form Emails)

Sales Outcomes

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. B2B SALES-CENTRIC EMAILS ARE DEAD (not just mostly dead). The majority of the emails marketing teams are sending are sales-oriented.

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13 Entrepreneur Blogs to Jumpstart Your Dreams

Hubspot Sales

Entrepreneur Blog. Seth Godin's Blog. Gary Vaynerchuk's Blog. Kabbage Small Business Blog. Whether you’re ready to stop dreaming and start doing, or still in the planning stage of turning your ideas into a full-time job, these blogs for entrepreneurs are the right place to start. Blogs for Entrepreneurs.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Share the load 4. Too many clients, not enough time Key account managers have a lot of clients. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Use mail merge to send bulk emails to make fast work of this strategy. Repurpose 6.

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Account Director, Key Strategic Accounts, Refinity.