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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Know Your Audience. What do they do?

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

Though common in large organizations, many small businesses and solopreneurs may not be familiar with the tool. Another important point—make sure you’re using a true brainstorming process as you conduct your SWOT analysis. A brainstorming session requires simply seeking input and documenting it for later consideration.

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Is the Hybrid Work Model the Future of Remote Work?

ACT

Besides CRM software, your employees will also need project management and workplace communication tools, like videoconferencing. Reserve on-site days for collaborative tasks like brainstorming and ideation, with meaningful meetings in your conference room. If you’re setting up a hybrid work environment for your small business, Act!

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7 Powerful Persuasion Tactics to Close Your Next Deal

Hubspot Sales

Persuasion is a method of communication that aims to influence the attitudes, beliefs, or behaviors of others. To harness the power of persuasion, prepare for your sales conversations by brainstorming the possible objectives a prospect may have to your offer, and prepare talking points to disqualify the objections.

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The 4 Best Uses of Marketing Automation Tools

ACT

Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. That said, how do small businesses do it since tracking and optimising campaigns across multiple channels is cumbersome? And the payback period? Less than six months.

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The 5 Stages of Entrepreneurship

Hubspot Sales

A niche market is a small, underserved segment of a large and established market. After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. How to Validate Your Business Idea One way to validate your idea is to evaluate the performance of similar businesses.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Incompetence is the #1 reason small businesses fail, followed by inexperience. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. The United States is still considered the world’s most small-business-friendly country. Choose and register your business name.