Client Development, Digitalization and Organization

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

SEPTEMBER 29, 2023

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy? How do you stand out from your peers?

Marketing

Marketing Stakeholders Digitalization Communication

Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

AUGUST 24, 2023

Marketing The author clarifies the difference between business development, marketing and sales. There are passing references to brand management, digital agencies and data mining. And touches on segmentation and sales force automation. There’s practical guidance on pitching and pricing too.

Finance

Finance Government Profitability Banking

Dec 20 – Customer Success Jobs

SmartKarrot

DECEMBER 20, 2022

Role: Head of Customer Success Location: Remote, United States Organization: Givelify As a Head of Customer Success, you will collaborate cross-functionally with Marketing, Revenue Operations, and Data Science/Analytics teams to own, develop, and execute strategies to increase customer retention and lifetime value at scale.

Customer Success

Customer Success Suppliers Procurement Client Development

Feb 16 – Customer Success Jobs

SmartKarrot

FEBRUARY 16, 2023

Role: Customer Success Executive Location: Austin, TX, United States (Hybrid) Organization: Axon As a Customer Success Executive you’ll be a consultant and a spokesperson for your clients, holding frequent phone calls and in-person meetings to direct strategy and execution for reaching each client’s particular goals.

Customer Success

Customer Success Account Planning Client Development Stakeholders

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

APRIL 4, 2023

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Why are you the best person for this position?

Supply Chain

Supply Chain Leadership Construction Artificial Intelligence

How to Ignite Success With Account Plans

Arpedio

JUNE 2, 2023

With a proper key account plan, you’ll have a consistent approach to gather crucial information about your important clients, develop a sales strategy, and build strong relationships through proactive management and support. Next up, you have to identify the key players within your client’s organization.

Account Planning

Account Planning Account Management Client Relationships Stakeholders

Jun 21 – Customer Success Jobs

SmartKarrot

JUNE 21, 2021

Role: Director of Customer Success, eCommerce Location: Remote, United States Organization: Quotient Technology Inc. Evaluate, optimize current and recommend new strategies to grow client business. Develop and advise on best practices in change management, and identify opportunities for continuous improvement.

Customer Success

Customer Success eCommerce Value Proposition Advertising

Jan 12 – Customer Success Jobs

SmartKarrot

JANUARY 12, 2021

Role: Customer Success Director Location: Remote, Denver, CO, US Organization: Healthgrades As a Customer Success Director, you will develop the strategies needed to help clients make an informed decision through a consultative sales approach. Be a Customer Consultant. Including issues with initial device setup, delivery.

Customer Success

Customer Success Banking Onboarding Decision-making

Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

JANUARY 9, 2023

Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. Rebecca is the managing partner at Primate, a digital transformation agency based in Edinburgh. I was doing contract voiceover for another agency who did both video and digital. Absolutely. Jenny 03:50. What is his thing?

Account Management

Account Management Insurance Digitalization Decision-making

Net Promoter Score (NPS)

Flevy

MARCH 30, 2024

It is based on a single survey question that asks participants to rate their propensity to recommend an organization, product, or service to others. Despite the criticisms of its validity and effectiveness as a predictor of organizational growth, NPS is widely used by organizations to assess customer satisfaction thereby improving services.

Digital Transformation

Digital Transformation Digitalization Profitability Organization

May 09 – Customer Success Jobs

SmartKarrot

MAY 9, 2022

Role: Director of Customer Success Location: Chicago, IL, US (On-site) Organization: William Blair As a Director of Customer Success, you will establish a new world-class customer success team of high-performing CSMs with deep industry expertise that can deliver client value. Generate client reports for all major metrics.

Customer Success

Customer Success Value Proposition Onboarding Facilitation

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management

Account Management Management Account Planning Co-Creation

Account Planning: Manage Long-Term Account Development

Arpedio

AUGUST 24, 2022

Basically, an effective key account plan should include a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship that is solely based on proactive management and support. Lastly: Remember to maintain and update your key account plans.

Account Planning

Account Planning Account Development Management Account Management

3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

OCTOBER 13, 2020

In our experience, exploring innovation opportunities can be organized into three separate tracks. Developing innovative next level technologies to leapfrog your core market Entering and bringing innovation to adjacent markets Creating innovative new business models to capture more value.

Innovation

Innovation Energy and Utilities Manufacturing Brainstorming

3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

OCTOBER 13, 2020

In our experience, exploring innovation opportunities can be organized into three separate tracks. Developing innovative next level technologies to leapfrog your core market Entering and bringing innovation to adjacent markets Creating innovative new business models to capture more value.

Innovation

Innovation Energy and Utilities Manufacturing Brainstorming

How to Succeed With Account Management

Arpedio

JANUARY 11, 2023

In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. Now that you have your key account partners established, the next step is to develop valuable relationships that will last. And this is where account management comes in.

Account Management

Account Management Management Key Account Management B2B

Expert advice: 10 ways to generate more SEO leads

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. Rameez Ghayas Usmani, Digital Marketing and Analytics Executive at PureVPN. There is no greater feeling than nurturing a lead into a paying customer—especially when it’s a lead you didn’t have to pay for.

Publishing

Publishing B2B Small Business Manufacturing

Strategic Accounts Today

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Book review: All you need to know about commercial awareness by Christopher Stoakes

Dec 20 – Customer Success Jobs

Feb 16 – Customer Success Jobs

15+ Interview Questions for Consultants [+ Sample Responses]

How to Ignite Success With Account Plans

Jun 21 – Customer Success Jobs

Jan 12 – Customer Success Jobs

Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Net Promoter Score (NPS)

May 09 – Customer Success Jobs

How to systemise account management in your agency, with Alex Raymond

Account Planning: Manage Long-Term Account Development

3 Paths to Innovation-Driven Growth During Economic Uncertainty

3 Paths to Innovation-Driven Growth During Economic Uncertainty

How to Succeed With Account Management

Expert advice: 10 ways to generate more SEO leads

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