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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. This is where CXM shines.

CXM 520
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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. So here’s a book review: Influential internal communication by Jenni Field.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

She reads as much as possible, scanning the news in search of valuable updates that she can send to clients. She also creates thought leadership videos. He then identifies clients and prospects in his network for which the rulings present an opportunity or a threat. The firm has grown from $800 million to $1.8

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Webinar: Supercharged Account Planning

Janek Performance Group: Account Planning

In an uncertain environment, sales organizations cannot consistently rely on new leads to drive business. It helps organizations recognize opportunities, improve customer satisfaction, boost customer retention, and provide a roadmap for continued success. Instead, they must maximize revenue from their existing accounts.

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How to build a winning account management team

Arpedio

These teams not only safeguard and nurture vital client relationships but also drive revenue and stability. Leadership and team management in account management Effective leadership and team management play a pivotal role in the success of an account management team. Define their responsibilities and metrics for success.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. client relationship management (CRM) (kimtasso.com) JLL. Arcadis: The Sustainable Cities Index.