article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. million today.

article thumbnail

Extending Client Relationships: An Interview with Andrew Greenwood, Chief Marketing and Communications Officer, ZS

Farland Group

There may be learnings from this person or this firm that others could take to their own organizations. It’s not only what’s happening in the meetings, but also what happens after the meetings. How do we build the agenda for the next meeting? How’s this going to impact business with any specific client over the years?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account Growth Strategy: What it is and How to Use it

Arpedio

The Components of Account Growth Strategy An effective account growth strategy comprises several essential components designed to help you optimize client relationships and drive sustainable growth. Book demo The Power of Regular Communication Regular communication acts as the foundation for building strong client relationships.

article thumbnail

Overcoming Key Challenges in Account Management

Arpedio

In today’s competitive business landscape, effective account management plays a pivotal role in fostering long-term client relationships and driving sustainable growth. It encompasses various tasks such as understanding client objectives, coordinating internal resources, and providing personalized support and solutions.

article thumbnail

Defining a Sales Account Plan Strategy

Arpedio

A sales account plan strategy is a vital tool for achieving sales growth and building strong client relationships. The ultimate aim is to create a strategic approach tailored to meet the specific requirements of each individual client. That’s why creating a customized account plan for each client is essential.

article thumbnail

Account Management Excellence (feat.) Will Frattini

Sales Gravy

Their insights can be invaluable for account managers looking to deepen client relationships. Account Expansion Selling Once a strong relationship is established, account managers can identify opportunities for expansion. Their insights can be invaluable for account managers looking to deepen client relationships.

article thumbnail

Effective Account Management Strategies

Arpedio

It’s the backbone that sustains client relationships, fosters loyalty, and ultimately drives growth. This evolution has empowered businesses to deliver more personalized experiences, anticipate client needs, and drive engagement on a deeper level than ever before.