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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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GTM Planning and Execution: Key Accounts

ProlifIQ

Stakeholders: Understanding “who is who” and the footprint of an account. This will determine how you leverage your team for communication with different stakeholders across the organization. Objectives should be measurable, with clear timelines, roles, and responsible stakeholders associated with major objectives.

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Grab the CRM Audit Checklist we use with Customers

Insightly

A Customer Relationship Management (CRM) system is a vital tool for managing and analyzing customer interactions and data. In this blog post, we will outline the key steps to perform a comprehensive CRM audit. Performing a CRM audit is a crucial step in ensuring your business is on track. But what is a CRM audit?

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10 Key Points to Master Effective Communication in Account Management

Arpedio

They act as the bridge between the client and the company, facilitating communication and problem-solving. Customer relationship management (CRM) systems, data analytics tools, and communication platforms play a vital role in streamlining collaboration between these two functions. Enhance forecast accuracy.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. It's not that new or hard to access.

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Five Key Steps to Get Buy-In from Diverse Stakeholders in Large Accounts

Miller Heiman Group

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. You’ve heard of CRM software, but are you familiar with CRM models? What Is CRM? The term customer relationship management (CRM) refers to a combination of methodology and technology that establishes how companies handle customer data.