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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

eCommerce 145
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Marketing 105
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How automation helps nurture and manage leads

Apptivo

According to research, leads experience five to 10 marketing interactions before making a purchase. It’s extremely difficult to encourage leads to go through the sales funnel—from being qualified to becoming prospects and then customers—while keeping track of their engagements and touchpoints across many channels.

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

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What is a CRM Sales Tool?

Insightly

These tools offer an effective way to manage customer data, track customer interactions, and automate various processes, making it easier to deliver exceptional customer experiences. Sometimes CRM tools are the different brands of CRMs available on the market. Sometimes the features of a CRM are called CRM tools.

CRM 52
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What you Need to Know to Start an Online Retail Business

Hubspot Sales

What does your market look like? Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. You want to land on a product that has active demand, a breachable market, and viable logistics.

Retail 100
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Best Website Personalization Tools for Your Business in 2023

Agile CRM

These tools allowed businesses to deliver highly targeted and relevant experiences to users, increasing the likelihood of conversions and driving revenue. According to a report by MarketsandMarkets, the website personalization market is expected to reach $10.95 This can lead to increased customer satisfaction and loyalty.