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Top Tactics for Selling to a Buying Committee

Brooks Group

Information Overload With multiple decision makers involved, there are many details, schedules, and materials to manage and communicate. Effective communication and value proposition alignment are key to overcoming this challenge. Help bridge any gaps in understanding or perspective among committee members.

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How to Customer Success during Disruption Part I

Desired Path

Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.

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How to Customer Success during Disruption Part I

Desired Path

Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.

article thumbnail

How to Customer Success during Disruption Part I

Desired Path

Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.

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SaaS Value Proposition: The Essential Guide

SmartKarrot

These catchphrases contain the value proposition. A value proposition is something important for your website. A value proposition is one that supports communications to emphasize on the product, its value, features, target market, and benefits. What is a SaaS Value Proposition?

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Enablement’s Responsibilities: Own, Define, Communicate!

SBI

Enablement’s Responsibilities: Own, Define, Communicate! At Seismic we are not just enabling our Sales teams, we support everybody in our organization that is customer-facing: Marketing, Sales, Customer Success, and our Partners/Channel. Final Thoughts: Communication. Processes.

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How to Move to a Pay-For Customer Success Model

Desired Path

To charge for Customer Success or not to charge, that is the question. Whether 'tis nobler in the mind to provide Customer Success Manager (CSM) services free of charge (i.e. Organizations looking to balance the costs of driving customer success against their budget tend to wrestle with this dilemma.