Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Strategic Account Management Association

AUGUST 6, 2021

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

CMOE

OCTOBER 13, 2022

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. Doing so can help you save time by avoiding unnecessary topics and make your communication more effective and focused. 6 Tips for Speaking With Leaders and Key Stakeholders.

Stakeholders 52

Stakeholders Leadership Investors Communication 52

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Upland

MARCH 29, 2023

It means building out a robust understanding of roles in the decision-making process, how (and to what extent) they exert influence and what priorities are top-of-their-mind. When a deal comes down to the line, it’s the quality of the relationship that gets the seller the phone call when a buyer is making decisions.

CRM 195

CRM Management Stakeholders Decision-making 195

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Upland

SEPTEMBER 1, 2023

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. This enables them to work faster, engage buyers more effectively, and make better decisions.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Recognize market trends as well as the strengths and weaknesses of competitors. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Be transparent and accountable for purchasing decisions.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

NOVEMBER 9, 2023

And the differences when the market is stable or changing dynamically. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Knowing when to jump on new markets is an important part of competitive strategy.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. They focus on marketing rather than business development.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

MARCH 4, 2024

a lawyer or accountant) takes line management responsibility for someone in marketing and business development. The fee-earner may not have been trained in marketing and business development. They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid.

Management 147

Management Communication Leadership Digitalization 147

SalesGlobe

DECEMBER 4, 2021

Converting stakeholders to business partners. If the marketing team stops promoting and driving brand awareness, Sales will have no leads and the company will lack presence in the marketplace. But if Product, Marketing, and Finance teams stop fulfilling their roles the business as a whole will cease to exist.

Stakeholders 52

Stakeholders Finance Sales Profitability 52

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2. What is Account-Based Marketing (ABM)?​

Marketing 52

Marketing Advertising Decision-making Communication 52

Flevy

MAY 23, 2023

Decision Making is critical for every business. Military strategists apply their training and experience to devise battle plans and make quick decisions aimed at achieving specific objectives. The OODA Loop (Observe, Orient, Decide, Act), or Boyd’s Decision Cycle , is considered Colonel Boyd’s most renowned theory.

Decision-making 98

Decision-making Energy and Utilities Digital Transformation e-Learning 98

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. That’s hyperbole and humor, to make a point, but it’s not far from the truth.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Cosawi

JULY 14, 2021

Account Based Marketing interview by Pfizer COE. In conversation with Dominique Côté from Cosawi Consulting– shining a light on the essential role of marketing in KAM. We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Change involved everyone. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Arpedio

MARCH 18, 2024

By meticulously outlining key stakeholders and decision-makers within prospective client organizations, account mapping gifts sales teams with a blueprint for personalized engagement and efficient closing of deals. Ultimately, this unified approach can propel sales performance, driving significant growth for the company.

B2B 52

B2B Stakeholders Sales Decision-making 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. Be it a new lead receiving their initial email or a high-value customer making repeated purchases, this journey encapsulates it all.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. Be it a new lead receiving their initial email or a high-value customer making repeated purchases, this journey encapsulates it all.

CRM 52

CRM Marketing Digitalization Advertising 52

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Arpedio

FEBRUARY 15, 2024

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. By understanding how Mobilizers drive buying decisions and integrating the Challenger approach into your sales process, you can unlock new avenues for success and elevate your sales performance to new heights.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Hubspot Sales

NOVEMBER 22, 2023

In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Ultimately, to achieve consistent growth and stay ahead of the competition, businesses must streamline their sales operations, focus on nurturing customer relationships , and make data-driven decisions.

CRM 99

CRM Decision-making Sales B2C 99

Arpedio

FEBRUARY 22, 2024

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. In today’s fiercely competitive market, having a well-defined and meticulously executed sales strategy is more crucial than ever before.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. Measure and communicate value in a way that means something to them. How do you feel? DOWNLOAD NOW.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Whetstone

APRIL 5, 2024

As we navigate the current economic landscape marked by high inflation, market volatility, and recession fears, businesses and their customers are facing a heightened sense of uncertainty. Trust becomes a critical factor in their decision-making process. 2024 looks like it will be a year of volatility.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. We tried out various tools (e.g.

Management 130

Management Key Account Management Digitalization Communication 130

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Deal desk stakeholders and their roles are clearly defined, streamlining approval workflow. Let’s get to it! See also How to close the sales cycle with sales battle cards 2.

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Arpedio

MARCH 8, 2024

Companies at the forefront understand that strategic alliances and collaboration in business transcend mere transactional interactions, creating a tapestry of synergy and interdependence that propels innovation and market presence. Moreover, robust stakeholder engagement serves as the drumbeat of mutual advancement.

Management 52

Management Stakeholders Facilitation Innovation 52