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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Set a Cadence of Communication

Peter Simoons

Tip 7: Set a Cadence of Communication. Managing an alliance is like managing an orchestra. It requires a lot of attention, and the alliance manager is the conductor who needs to assure that all the team members are in tune and playing from the same music sheet. Later on, we moved this status meeting to a bi-weekly call.

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Account Planning Template – Five Components for Success

Upland

These are: Calibration Cadence Coaching Communication KPIs Calibration Successful account planning is all about getting the right calibration – you need the right-sized account plan, the right plan type, and the correct functionality and activities for your revenue team. We started this blog with a U.S. ”

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Earning potential Key account managers earn significantly above the national average of major markets.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

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Conversation skills book review 4: The First Minute (How to start conversations that get results) by Chris Fenning

Red Star Kim

This book – published in 2020 – is also focused on internal conversations at work. As such, it addresses two critical elements of good communication – being concise and clear. The techniques should boost your confidence in your communication skills, save you time and improve collaboration. Normal, everyday work topics.