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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

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Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

Thus I wondered “Can AI replace Alliance Managers ?” Can AI Replace Alliance Managers? In a rather straightforward, high volume type of partnerships, such as those we find in channels, jobs might be easily replaced by AI than in true, value creating strategic alliances. What do you think, have you tried ChatGPT already?

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Understanding Account Management Essentials

Arpedio

Account management is a crucial component of any successful business. But what is account management exactly? This involves identifying their needs, communicating effectively, and providing value through customized solutions. Put simply, it’s the process of building and maintaining strong relationships with your clients.

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Account Management Techniques: Strategies for Success

Arpedio

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

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Key Account Management – What is it?

Arpedio

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. These key accounts typically represent a significant portion of a company’s revenue and strategic importance.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. Management Discussion and Analysis (MD&A). This is the base of the pyramid.