Remove company trademark-property trademarks
article thumbnail

How to Trademark a Business Name: A 5-Step Guide

Hubspot Sales

One of the many things you need to think about when you start a business is how to register and trademark your name. Below, let's review everything you need to know about trademarking a business name. What is a trademark? It's important to keep in mind that not everything can be trademarked.

article thumbnail

KPI Management: Intellectual Property (IP) Strategy KPIs

Flevy

Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. As companies increasingly rely on their intellectual assets to gain competitive advantage, develop new products, and enter new markets, establishing a robust IP strategy becomes essential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Resource-Based View (RBV) and VRIN Framework

Flevy

Intangible resources include brand reputation, trademarks, and intellectual property. Key benefits of using the RBV include: A strong internal focus, which enables companies to develop strategies based on their internal strengths and resources. Tangible resources include land, buildings, equipment, machinery, and capital.

article thumbnail

Sole Proprietorship 101: The Easy Guide to Setting One Up

Hubspot Sales

However, you must acquire appropriate permits and licenses to operate legally, and you are personally liable for debts, lawsuits, or taxes your company accrues. However, the sole proprietor is also personally responsible for all debts, lawsuits, and taxes their company accrues. Step 4: Register your DBA. Step 10: Load up on insurance.

Banking 120
article thumbnail

Working With Influencers

Strategic Communications

Marketers have only to do a search for “influencer marketing lawsuits” to learn about thousands of lawsuits that have been filed against influencers—and the companies that have used them. “By companies are expected to spend up to $15 billion on influencer marketing,” Nathalie Bougenies writes in an article for Above the Law.

article thumbnail

What's Considered a Current Asset?

Hubspot Sales

Below is a list of current assets that are often listed on a company's balance sheet. Current assets can be found at the top of a company's balance sheet and they're listed in order of liquidity. For example, a furniture company sells a couch to a customer and with the agreement a. Current Assets List. Is Cash an Asset?

Insurance 107
article thumbnail

Does Value Creation Need Financial Incentives?

Customer Think

We are now suggesting to companies that the role of an executive and leaders is to create value. Intangibles include corporate culture, brands, intellectual property, and employee assets. Few employees get up in the morning and say today I will create value. We give examples of how value can be created or destroyed.