Red Star Kim

OCTOBER 3, 2022

I’m delighted that this session received 100% on “Very satisfied” ratings for both the overall rating and quality of the speaker. But most agreed that quality (client type, nature of work and value) was more important than quantity. There was also this fabulous comment “Kim had so much in-depth knowledge. Qualification.

Decision-making 130

Decision-making Communication Meetings Marketing 130

Strategic Communications

APRIL 17, 2024

But, in contrast to these “lost” brands, other brands remain strong, demonstrating the ability to shift course to combat new competition or to meet new consumer demands, and cutting through the communications clutter and really resonating with consumer audiences. What sets these successful brands apart?

Innovation 52

Innovation Retail Value Proposition Logistics 52

Insightly

JULY 12, 2023

Demand generation is rapidly changing and today’s marketers know it. You must be hyper aware of which demand gen channels are performing so you can spend your budget wisely. Demand generation definition First up, what is ‘demand?’ What is ‘demand generation?’ podcasts) Forums/communities (e.g.

CRM 52

CRM Leadership Marketing Decision-making 52

Strategic Communications

JUNE 13, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds. Editing content. Reviewing content to find out what might be missing.

B2B 52

B2B Communication Publishing Marketing 52

Red Star Kim

OCTOBER 17, 2022

Considering communities, channels, content and conversion (the 4Cs). The ear demands some variety. It’s built into many content management systems (CMS). We covered a lot in a short time including grammar, audience analysis, persuasion and editing. Hooks and Headlines. Use hooks to capture people’s attention. Chronology.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Strategic Communications

JUNE 22, 2021

Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. Marketers are becoming increasingly creative in terms of how they intend to use video as part of their overall content strategy moving forward. Social Media Engagement.

Marketing 66

Marketing Media e-Learning Communication 66

Arpedio

FEBRUARY 19, 2024

Here’s why AI integration is important in sales: Enhanced Efficiency: AI technologies automate repetitive tasks, such as data entry, lead scoring, and email outreach, allowing sales teams to focus their time and energy on high-value activities, such as building relationships and closing deals.

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

Strategic Communications

NOVEMBER 21, 2023

Market shifts are constantly occurring all the time due to new advancements, new alternatives or changing consumer demands. They don’t just kick back and think that they’re guaranteed the continued good will and business of the customers they serve. We work with clients to plan, create and publish high-quality, unique content.

Publishing 52

Publishing Innovation B2B Communication 52

SuperOffice

NOVEMBER 26, 2021

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. Enter “B2B email list” in the search bar, and eight out of ten results will be offering to sell you the highest quality B2B email marketing lists. But, how do you build a permission-based email list?

B2B 128

B2B B2C Decision-making Advertising 128

Strategic Communications

AUGUST 2, 2021

Content is king, as the saying goes, and that’s certainly true in a digital world. Consumer appetite for content is at an all-time high and continuing to grow. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. Common Sources of Freelancers. 5,” he says.

Publishing 59

Publishing Communication Organization Meetings 59

MDI Training

JULY 26, 2023

High-Impact through Blended and Flexible Learning Over the last few years, we at MDI have been working with more and more tools to strengthen high-impact with our clients. You can find more details about these customer stories as well as High-Impact here in our MDI whitepaper. When is a Blended Learning Journey worthwhile?

Digital Transformation 52

Digital Transformation e-Learning Artificial Intelligence Leadership 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Strategic Communications

JANUARY 10, 2023

But, I see three key trends for 2023: a continued focus on local marketing, disruption from ChatGPT, and increasingly sophisticated use of data and analytics. A Continued Focus on Local Marketing. From a content creation standpoint, ChatGPT has really captured the attention of content developers and for good reason.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

Strategic Communications

JUNE 30, 2022

Continuing to receive input and suggestions from customers, but not doing anything to make changes based on those suggestions. Refusing to discontinue a product or service that has reached the end of its useful life cycle and/or consumer demand. We work with clients to plan, create and publish high-quality, unique content.

Advertising 52

Advertising Digitalization Publishing Communication 52

PandaDoc

DECEMBER 19, 2022

At a high level, all prospecting methods can be divided into two buckets: inbound and outbound. When your potential clients can see a good demand-offer fit, such leads are identified as prospects. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount.

B2B 98

B2B Sales Decision-making Publishing 98

Strategic Communications

SEPTEMBER 26, 2022

I immediately began to consider reasons why the demand increased so significantly. After some rumination, and as I continue to see requests come in, I think it has to do with “herd mentality.” Leverage this concept as I continue to experiment with Twitter. This month, so far, I’ve picked up 95! The Topics.

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

SBI Growth

DECEMBER 12, 2012

Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. Content Marketing is hot for good reason. However, marketing leaders don’t always know how to produce content. 39% of Marketers do not even have a content strategy. What is an Internal Content Marketing Agency?

Marketing 133

Marketing Organization Sales 133

Flevy

MARCH 26, 2024

This development process is iterative and ongoing, with frameworks being continuously refined and updated to reflect new business realities and emerging best practices. Supporting Content and Features : Identifying the content and features that support the customer’s journey and meet their needs at each stage.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Brooks Group

JULY 14, 2023

In fact, high-performing sales leaders reported an overall average annual quota attainment of 105% compared to 54% for underperforming leaders, according to Harvard Business Review. An effective sales leader has the professional and personal qualities needed to guide their sales professionals through uncharted waters.

Sales Training 52

Sales Training Virtual Selling Sales Decision-making 52

Hubspot Sales

AUGUST 24, 2023

Table of Contents AI Sales Reps Today Examples of AI Sales Reps How to Tell If You’re Taking to an AI Rep When (and Why) Human Reps Are Still Necessary AI Sales Reps Today Sales professionals have traditionally relied on personal interaction to close deals, making it easy to be skeptical of AI's role in this field.

Artificial Intelligence 84

Artificial Intelligence Emotional Intelligence Negotiation Sales 84

Zendesk

JANUARY 25, 2024

Boost agent efficiency and productivity AI and automation can handle routine, time-consuming tasks—such as call routing—freeing agents to focus on more complex and high-value interactions. Our guide details the benefits, best practices, trends, and ways to use AI call center tools for voice and digital channels.

Artificial Intelligence 52

Artificial Intelligence Digitalization Customer Experience Software 52

Zendesk

JANUARY 21, 2021

Knowledge-centered service is the continuous generation of demand driven and self-improving knowledge by many as a by-product of solving customer issues. As a result, organizations, regardless of size, can expect improvements that will have a snowball effect and spur: A demand-driven and self-improving knowledge base.

Artificial Intelligence 98

Artificial Intelligence Banking Facilitation Onboarding 98

Arpedio

JANUARY 5, 2024

In an evolving business landscape where customer demands are as diverse as they are complex, implementing effectual customer retention strategies demands an in-depth understanding of these pivotal roles. Relationship Maintenance: Nurturing long-term partnerships by understanding client needs and providing consistent support.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Red Star Kim

SEPTEMBER 26, 2022

Despite their relatively junior status, they have demanding jobs in sophisticated firms supporting senior people. Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. From the discussions, exercises and polls they come across as impressive group.

Digitalization 147

Digitalization Media Marketing Communication 147

Strategic Communications

MARCH 29, 2021

As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. In this column, I take a look at some best practices and lessons learned from content marketing experts as they look forward to the new year. REALLOCATING BUDGETS. For instance, Lisa B.

Marketing 52

Marketing Digitalization Media Publishing 52

LinkedFusion

SEPTEMBER 12, 2023

Continue reading to learn ways to grow your business locally using online platforms. Businesses use local marketing focused on the surrounding community to find high-intent leads and turn them into customers. You can run an outreach campaign on social media platforms like LinkedIn, Facebook, and Instagram. What Is Lead Generation?

Construction 52

Construction Media Small Business CRM 52

Planview

SEPTEMBER 20, 2023

Bringing together customers, Planview SMEs and prospects alike for a full day of great thought leadership content. We recognize Chevron with the 2023 Vision Award due to their application of advanced data modeling techniques onto a well-established strategic portfolio management process.

Energy and Utilities 59

Energy and Utilities Banking Supply Chain Government 59

MDI Training

JANUARY 26, 2022

In addition to the classic transfer of knowledge and the training of methods and models, agile management development also relies above all on transparent networking of the target group and flexible adaptation of the content to the current, actual needs of the leaders involved. Knowledge as the foundation for innovation and development.

e-Learning 98

e-Learning Leadership Digitalization Artificial Intelligence 98

Outbound Engine

DECEMBER 17, 2019

Our smartphones have high-quality cameras on them and the ability to share videos instantly. Another reason they made our list of easy marketing ideas is that videos are also incredibly popular and consumed at an increasingly high rate. Suffice it to say, adding video will likely lead to positive engagement with your content.

Marketing 85

Marketing Acquisition Decision-making Meetings 85

DemandFarm

JULY 26, 2023

By identifying champions and detractors, this knowledge empowers salespeople with the information needed to prioritize accounts and continually enhance relationships. AI provides real-time insights by sourcing the right data about customers that enables you to create customized content and move faster.

Artificial Intelligence 40

Artificial Intelligence Sales Prioritization Construction 40

Hubspot Sales

JUNE 17, 2019

Because contracts are primarily legal texts, legal teams will have a high degree of involvement in this business process. Ever heard of contract lifecycle management (CLM for short)? If that answer is “No,” you’re not alone. But, in this case, you’d be wrong. The result for the vast majority of businesses? Lost leads, sales, and revenue.

Sales 98

Sales Software Software Government 98

PandaDoc

OCTOBER 3, 2023

While AI provides many benefits like personalized recommendations and demand forecasting, it also poses challenges around data privacy, implementation barriers, reliability concerns, and job displacement fears. For example, fashion retailers can accurately predict the demand for winter coats. It also opens a hidden benefit.

Artificial Intelligence 52

Artificial Intelligence Sales CRM e-Learning 52

Agile CRM

DECEMBER 21, 2022

This can be accomplished through various means, such as recommending products or content based on a user’s browsing history, providing personalized messaging and offers, or adapting the layout and design of the website to the user’s preferences. Advantages of Website Personalization Tool.

e-Learning 52

e-Learning Advertising Customer Experience Marketing 52

Strategic Communications

JULY 9, 2021

While the gig economy had already been making the news due to the emergence of companies like Uber and Lyft prior to the pandemic, the pandemic had had a significant impact on how companies are using and will continue to use remote workers in the future. It’s a trend that is likely to continue.

Remote Working 52

Remote Working Healthcare Communication Manufacturing 52

Strategic Communications

JUNE 8, 2021

Market shifts are constantly occurring all the time due to new advancements, new alternatives, or changing consumer demands. They don’t just kick back and think that they’re guaranteed the continued goodwill and business of the customers they serve. We work with clients to plan, create and publish high-quality, unique content.

Innovation 59

Innovation Publishing Communication Marketing 59

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. Outsourced content simply is not infused with deep domain knowledge.

Marketing 126

Marketing Sales B2B Media 126

Hubspot Sales

FEBRUARY 9, 2018

Depending on the type of lead, discovery call quality, and how the rep navigates the cycle, they can accomplish this process in as little as one to three calls. For inbound leads, we use live chat and full-cycle commercial reps working high velocity opps and closing dozens of transactions monthly. Sales Team. Sales Cadence.

Sales 83

Sales Sales Leadership Stakeholders Decision-making 83