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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!

CXM 520
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Sharing some CRM horror stories felt like much-needed therapy. amongst us.

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Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata

Red Star Kim

This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management. SO here’s a book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata. And quick to read at just 150 pages.

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Improve Sales Pipeline Management with your CRM

Insightly

Sales pipeline management is a crucial aspect of successful sales strategies. Sales pipeline management provides a clear framework for tracking and prioritizing deals, and adopting a sales pipeline funnel template can further streamline the process. CRMs like Insightly will automatically make those calculations.

CRM 52
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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. The management team awards prizes to those who’ve taken the tech-free culture on board and come up with a creative past time. Both existing and past employees are good sources of recommendations and referrals.

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How to Manage Email with CRM

Insightly

Managing Email With CRM. Effective communication in the digital world can’t be underestimated, which is why investing in ways to organize and manage emails is critical for every company. This is just one of the many ways CRMs work with email. Tactic 1: Linking your CRM with your email accounts.

CRM 52