article thumbnail

Blog Post: What is Customer DNA?

NG Data

Customer DNA uses customer data to provide a complete view of customers, enabling enterprises to create personalized experiences that increase brand loyalty and customer value. Source The post Blog Post: What is Customer DNA? appeared first on NGDATA.

article thumbnail

The Hidden Costs of Cutting Customer Experience: Diminishing Lifetime Customer Value

Customer Think

While cost optimization is important, businesses must be careful when it comes to customer experience (CX), as it can have a significant impact on the lifetime value of customers. First, let’s level set on what “lifetime value of a […]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . What’s the value creation across our clients’ value chains and the ecosystems with which we’re involved?” Adjust notion of stakeholder value.

article thumbnail

How to improve your customer value proposition by providing better live support?

Customer Think

While customers love sales and finding a good deal, 86% of buyers are willing to pay more for a great customer experience. Understanding where customers place value is key to being able to design products and services that will meet their needs and stand out in the marketplace.

article thumbnail

Guest Post: Closing the Customer Value Disconnect

Engage Selling

Despite the effort and investment to attract a new client, it only takes a minor error to completely destroy the customers experience and erase and positive impressions they might have had. […].

article thumbnail

Thinking About “Rev-Ops”

Customer Think

Some will add in Customer Experience/Service/Support. The post Thinking About “Rev-Ops” first appeared on Partners in EXCELLENCE Blog -- Making A Difference. Value Prop Aligned With What The Customer Values? As we consider this concept, [.]. Chief Revenue Officer?

article thumbnail

7 Benefits of Connected Services Organizations

Planview

In this blog, we address the seven key benefits of becoming a fully connected services organization and explore how vision and commitment enables organizations to embrace new ways of working, operate at the accelerated speed of business, and adapt to evolving business models. Enhanced Customer Experiences. Improved Revenue.