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Ten insights on the future of SAM

Strategic Account Management Association

His other advice: Expand whom you interact with at your customers Focus more than ever on active listening. Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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4 Outstanding Value Proposition Examples to Consider

Help Scout

That’s why we need value propositions. They help us to achieve clarity around our brand, enabling us to craft messages that can speak to customers in the language that makes sense to them. A value proposition is all about being customer-focused and putting yourself in their shoes.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Value Selling Strategies: What it is and Why it Matters

Arpedio

Get started today Identifying Customer Value In order to succeed in sales, it is crucial to identify and understand the customer’s pain points. By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. Economic Buyer The economic buyer is the individual within the customer organization who holds the purse strings.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

You might think your biggest accounts or your most complex accounts are your most valuable customers. Because what makes a key account is its future value. Establishing influential business relationships with decision-makers is a primary goal. That's how decisions get made and budgets approved. Value proposition.