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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

eCommerce 145
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What is a customer data platform for eCommerce

Customer Think

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data Platform (CDP) has been implemented by leading e-commerce companies to power their customer experiences and make personalized offers that drive profits. Here is how to do it too.

eCommerce 110
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Marketing 106
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10 ways to boost retail customer engagement in 2023

Zendesk

It’s no longer enough to simply offer a great product—your customers demand much more. In the flooded market with almost endless options, many retailers are competing on the quality of their service. This is where retail customer engagement plays a vital role. What is retail customer engagement?

Retail 98
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5 essential customer engagement metrics and KPIs

Insightly

In the best cases, they become brand evangelists who regularly engage in a positive manner with your brand on social media, and may even speak on your behalf at events, effectively functioning as an extension of your marketing team. . Why measure customer engagement? However, DAUs and MAUs aren’t just about competing for market share.

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5 essential customer engagement metrics and KPIs

Insightly

In the best cases, they become brand evangelists who regularly engage in a positive manner with your brand on social media, and may even speak on your behalf at events, effectively functioning as an extension of your marketing team. . Why measure customer engagement? However, DAUs and MAUs aren’t just about competing for market share.

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How AI and data analysis can help your business provide the personalized service customers demand

Zendesk

The ability to access, analyze, and surface data to the right people at the right time is at the heart of what consumers increasingly demand: personalized, immersive experiences in which they feel truly seen and heard. They expect conversational, omnichannel experiences that meet them where they are.