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Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

The 2020 award winners pushed into new market segments, put themselves on their customers’ C-level agenda, and broke into geographies in which they’d never done business.

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How a Chief Customer Officer Applied SaaS Best Practices to Drive Exponential Growth

SBI Growth

Jarrod Johnson, Chief Customer Officer at TaskUs, found himself in a similar situation but was able to remain as. For many services companies who achieve exponential growth within narrow timeframes, they often find themselves lagging in critical operational areas, including go-to-market.

Marketing 147
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Two Real-World Stories: Cultivating a Single Source of Truth

Planview

Planview enlisted not one, but two global Fortune 500 customers to tell their transformation stories during a “ Fireside Chat: Power of Having One Single Source of Truth.” Hiren and Mark of Johnson & Johnson (J&J) discussed their work on the company’s Global Finance Transformation project.

Finance 98
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Cultural Web Model

Flevy

It is exhibited by the environment of an organization through the working relationships between the leadership, management, workforce, and customers. The Cultural Web Model , developed by Gerry Johnson and Kevan Scholes in the 1990s, is a framework used to analyze and understand an enterprise’s organizational culture.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. In short, teams are focused on putting the customer at the center. Developing a relationship strategy.

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4 “Must Haves” to Reap the Marketing Value of Charitable Giving

Strategic Communications

For instance , Johnson & Johnson focuses on health-related causes, as does Pfizer. Employees, customers and the community are interested in the causes you support, how you support them, and why you do. Bank of America funds workforce education and community development. Communication and Recognition.

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Ignite Spotlight: An Interview with Johnson & Johnson’s Linda Lavelle

Planview

With over 120,000 employees and billions of dollars in revenue, Johnson & Johnson is one of the top consumer packaged goods companies on the planet. The lessons she has learned while being part of Johnson & Johnson’s innovation efforts will be useful for innovation leaders of all levels to hear.