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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable. Is this deserved?

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A Comprehensive Guide to Relationship Management

DemandFarm

Effective relationship management transcends mere customer satisfaction—it’s a strategic endeavour that involves nurturing deep connections that foster loyalty, satisfaction, and mutual growth. The global Customer Relationship Management market is projected to grow from $71.06 What Is Relationship Management with an Example?

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Using the DISC Sales Assessment: 12 Tips for Sales Managers

Brooks Group

Savvy sales managers are using the sales-specific DISC profile to redefine team dynamics, improve sales training , and build a stronger, more agile, and result-driven sales team. Here are 12 recommendations for sales managers. Manage Change Recognize that different personalities respond differently to change.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Technical Skills Of A Sales Manager

Brooks Group

Technical Sales Manager Skills The sales manager plays an important role in any organization. of technical sales manager resumes contained customer satisfaction as a skill! Further, they ensure retailer and vendors’ customer relationship management (CRM) database integrity. Customer Satisfaction 10.7%

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

Sales leaders and managers seek individuals who can not only meet targets but exceed them consistently. What makes successful salespeople isn’t just inherent abilities—it’s also their skill set. Let’s dive into the capabilities that make a salesperson truly exceptional and how to develop these qualities in your sales team.