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How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

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Benefits of Digital Key Account Management for Large Businesses

DemandFarm

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

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Commanding the Digital Sales Battlefield: The Strategy You Need Now

DemandFarm

Welcome to the digital age of sales! We’re here to ease some of that anxiety about going digital – needing to dominate the online landscape. Because diving head-first into the digital sales ocean isn’t just about chasing the latest technology; it’s about genuinely understanding your customer. Sounds intimidating?

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The 4 Most Essential Types of Digital Selling Tools

Showpad

That means having digital selling tools that span all functions of the sales process. Before you invest in new solutions, it’s crucial to know which are the most essential types of digital selling tools that drive efficient sales operations. In that spirit, here are our four most essential types of digital tools: 1.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

And within a few days, a meeting was set and GumGum won the account. . Not only did Jeremy impress recipients with his creative outreach, but he also received enthusiastic replies from leads that were eager to meet him: Sales case study takeaway : Video is playing a bigger role in B2B sales. The rap was a success. I doubt it.