The Challenge of Selling Expertise (Not Product)
Strategic Account Management Association
JUNE 30, 2021
Join us for a Next Practice Symposium on September 15 when Michael Thomas will be speaking more on this topic. How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization.
Let's personalize your content